Beauty UK Eyeshadow Collection




Our Eyeshadow Collection flaunts a stunning array of eight carefully curated palettes to create all the flawless looks you need. Each palette contains a combination of ten delectable shades; from soft, nude and pastel hues, smouldering, smokey darks to risky and fearless brights. All in a combination of velvety rich mattes, silky satins and sparkling metallics laced with lustful glitter. The exclusive creamy rich formula ensures a rich colour payoff with intense lasting power.
Prepare your eyelid first with Beauty UK Eye Primer. Apply desired shade, build and blend softly for your personalised, flawless finish. Dare to play with the colours and create endless looks with our vast selection of shades in matte, satin and shimmer finishes.


One palette of perfectly pretty shadows, a variety of ways to wear and colors that last and last! Made to Last Powder Eyeshadow Collection lets you contour, highlight and create...

Available now in four sensational collections, these intensely pigmented and perfectly presented palettes are the new generation of Beauty UK’s famous, award-winning eye palettes.

Get a fresh take on color with the Fruity Fun eyeshadow palette collection. These 9 pan palettes have a mix of matte and shimmer finishes with bright, coordinating colors in...

Our Line & Define Eye Pencil is highly pigmented and designed for easy application and intense definition. A number of shades available including Dark Grey & Blue!...

For eyes that turn heads, you need this quick-drying liquid-to-matte liner that delivers full color for up to 17 hours. An ultra thin felt tip applicator lets you create...



Semi-Permanent formula for extended wear. Waterproof and smudgeproof for all day wear. Line & define with long-lasting definition. Unique formula glides on smooth with...


Gel Liner KitThis gel liner has a rich and creamy water resistant formula that glides on smooth without smearing or smudging for long lasting, all day wear. Professional fine...

You might want to take a seat before you swatch, because the Shockwave Neon eyeliner will have you shook. Shockingly vivid colors glide on creamy pigment with a full-coverage...

Introducing Twist Eye Liner Pencil - featuring an integrated sharpener to keep things perfectly precise at all times, these long lasting, intensely pigmented eye liner pencils...


Our NEW Pro Gel Eyeliner range is a luxurious, creamy, long-lasting formula that promises intense colour and high shine. Available in 3 opulent shades, including jet black,...
Born and bred in the UK (hence the name), beautyuk has grown from strength to strength since its humble beginnings five years ago. We are a family run business, which is quite nice really in a world full of big, scary, faceless corporations, and it means we can provide a much friendlier, more tailored service for our customers.
We have big plans to become the number one colour cosmetics brand in the market and we think our website makes our statement quite nicely - we hope you like it.